Anima Naturals is a brand of natural, organic skin and hair care products such as body butters, sugar scrubs and lip tints. Anima Naturals is a passion project for me.
In a saturated wellness market, my goal was to craft a brand identity that felt memorable, trustworthy, and effortlessly scalable

A Tribute-Driven Identity

The name Anima is a tribute to the founder’s grandmother, from whom the brand draws its inspiration. To honor that legacy, the wordmark was designed to subtly incorporate the Bengali character অ (ô) as a personal and cultural anchor within the identity.

Focused Branding

With a small initial production run, the branding had to be cohesive within each product category. Drawing inspiration from the natural ingredients themselves, the packaging was designed to be vibrant, eye-catching, and reflective of the product contents. This design approach was built to scale with the brand, allowing more variants to be added with minimal redesign.

New Drops. New Platforms

As the business began to expand, it was the perfect time to venture into new product lines. I used this opportunity to refresh the wordmark; cleaning it up and giving it a more modern, refined look while preserving its original spirit.
This updated identity, combined with targeted social media campaigns, significantly boosted brand visibility and led to a notable increase in conversions and online orders.