Qubole is a cloud-native data platform that simplifies big data analytics and machine learning workflows. Acquired by Idera, Inc in 2020.

I worked in Qubole as their company designer. the brand’s visual identity was fragmented across web, print, and social platforms. My first challenge was to unify and modernize the design language for better engagement

Unifying the Brand

I started with understanding what Qubole as a company offers to customers. The brand had expertise in cutting edge cloud warehouse services and I wanted to leverage the deep tech knowledge that the brand posseses. The existing brand had strong foundations, particularly its logo and core blue palette.
I built upon these by refining the color language, using varying shades of blue accented by greys I introduced graphic elements inspired by continuous data streams, polygonal networks, and clusters of data points. These motifs symbolized flow, connectivity, and complexity made accessible

Scaling Up

With a robust brand system in place, the next step was bringing it to life across key touchpoints. Starting with the website, I partnered closely with the marketing team to redesign and streamline the site; simplifying content structure and applying the new visual language for a cleaner, more cohesive user experience.
Beyond digital, the brand system was extended to print materials, event graphics, and campaign landing pages